Service Industry in Digital Marketing

Service Industry in Digital Marketing Service sector isn’t easy. Actually, comparing it with the other industries it’s very hard. It is very tangible and can be very subjective. Marketing a product, marketers only need to deal with the certain customers that tend to buy, product is there, and they will like it or not. It’s…

Technology Industry in Digital Marketing

How Apple uses Digital Marketing There is lots of research done on digital consumer behavior. As it’s been discussed in the previous entry, data collection is very essential to analyze those behaviors. However those behaviors also change according to the time people was born into. The technology giant firm Apple, searches consumer behavior in the…

FMCG Industry in Digital Marketing

Fast Moving Consumer Goods Industry in Digital Marketing As I’ve mentioned it before in my previous entry, digital marketing have larger user volumes, higher user engagement and virality. In sum, those 3 concepts differ digital marketing from other marketing techniques. In general, doing marketing in FMCG sector is very difficult. Think about it this way, for example…

Cosmetic Industry in Digital Marketing

My short Digital Marketing Project introducing new Lancome Visionnaire As I’ve told you before, I’ve had the chance to had a digital marketing internship at Lancome, which is a famous brand in the cosmetic industry. Therefore I would like to start informing you about what I did in my internship there. I was asked to…

Welcome !

Welcome everyone to my very first blog, which will be about digital marketing! I’ve always liked the Internet, social media and basically everything about online life. I’m interested in digital marketing since I’ve entered the university, 3 years ago. I find it very appealing, exciting and amusing compared to traditional marketing. It’s a tool of…